PERSONAL DATA PROTECTION

Principles of handling your data

We are Tallguys s.r.o.

We operate an e-shop on the website www.tallguys.cz

To provide the sale of goods and operate our website, we process certain personal data.

The processing of personal data is primarily governed by Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation) (“GDPR”).

I.
Processing of Personal Data

1. Processing personal data when using the contact form

If you inquire about our products and services, we will work with the contact details you provide, mainly via the inquiry form. These are: Name and surname, email address.

For what purpose?

We contact you through these details for further arrangements regarding the goods.

On what legal basis?

This processing is based on Article 6(1)(b) GDPR – negotiations regarding a contract, or implementation of measures prior to concluding a contract at your request.

How long will we process personal data?

If no further cooperation occurs, your data will be processed for a maximum of 10 years from our last communication.

2. Processing personal data in case of purchase

If you make a purchase with us, we will process the data you provide, mainly billing information: name, surname, address, etc.

For what purpose?

We need to process personal data to fulfill our contract – deliver our goods. Through the contact details, we will also communicate with you regarding the status of your order, complaints, or your inquiries.

We will further process personal data to fulfill our legal obligations (mainly for accounting and tax purposes, or handling complaints and other matters).

On what legal basis?

Processing is based on Article 6(1)(b) GDPR – contract performance, and Article 6(1)(c) GDPR – compliance with legal obligation.

How long will we process personal data?

During the provision of our service and for 10 years after the last service or delivery of goods.

3. Newsletters (commercial communications)

If you are a purchasing customer and have not opted out during purchase, we will use your email address to send our news.

On what legal basis?

This is allowed under §7(3) Act No. 480/2004 Coll., on certain information society services, if you have not opted out during purchase.

How long will we process personal data?

10 years from your last purchase. You can unsubscribe from newsletters at any time via email or contact us at info@tallguys.cz

II.
Who has access to the data?

Your data remain with us. However, some companies or individuals work for us and have access to data because they help us operate our e-shop. These are:

• e-shop platform operator Shoptet (Shoptet a.s., Dvořeckého 628/8, Břevnov, 169 00, Prague 6, ID 28935675, registered at the Municipal Court in Prague, section B, insert 25395)
• emailing service provider (Leadhub s.r.o, Klaviyo)
• marketing agency (Petr Handlíř)
• analytics agency Signals

Personal data is also processed outside the European Union.

III.
What else you should know

Our company does not have a designated Data Protection Officer.

Decisions in our company are made based on automated processing or profiling.

If you have questions about personal data, contact us at info@tallguys.cz or call +420 739 388 725

IV.
Use of Cookies

Cookies are text files containing small amounts of information downloaded to your device when visiting our website. Cookies are then sent back to the website or another recognized website on each subsequent visit.

Cookies serve various purposes, such as enabling efficient navigation, remembering your preferences, and improving user experience. They also help ensure that online ads are better tailored to your interests and preferences.

The website uses the following cookies:

• Essential cookies: necessary for website operation, such as logging in to secure areas and other basic functionalities. These cookies cannot be disabled.
• Analytical/statistical cookies: allow us to recognize and track visitor behavior, helping improve website functionality. These are used only with your prior consent.
• Advertising cookies: track preferences and display ads or content relevant to your interests and online behavior. These are used only with your prior consent.

Third parties (including external service providers) may also use cookies and/or access data collected by cookies on the website.

Used cookies:

Technical Name	Provider	Purpose / Description
Google	US	Behavior and traffic analysis, online advertising
Facebook	US	Behavior and traffic analysis, online advertising, customer support
TikTok	US	Online advertising
Seznam.cz	CZ	Online advertising
Comgate	CZ	Online payment gateway
Zásilkovna	CZ	Order delivery
PPL	CZ	Order delivery
GLS	CZ	Order delivery
Česká pošta	CZ	Order delivery
SupportBox	CZ	Online chat
Ellity	CZ	Loyalty system
Clarity	EN	Customer behavior analysis on site
Leadhub	CZ	Newsletter registration and sending commercial communications
Heuréka	CZ	Behavior analysis, traffic tracking, customer support
Glami	CZ	Behavior and traffic analysis, online advertising
Modio	CZ	Behavior and traffic analysis, online advertising

More information on cookies and the current list can be found via your browser's developer tools.

Consent can be given via the checkbox in the cookie banner. Cookies can also be declined or limited in your browser settings.

More information on managing cookies in individual browsers can be found at the following links:

• Internet Explorer - https://support.microsoft.com/cs-cz/help/17442/windows-internet-explorer-delete-manage-cookies
• Google Chrome - https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DDesktop&hl=cs
• Firefox - https://support.mozilla.org/cs/kb/povoleni-zakazani-cookies
• Safari - https://support.apple.com/cs-cz/guide/safari/sfri11471/mac
• Opera - https://help.opera.com/cs/latest/security-and-privacy/
• Microsoft Edge - https://docs.microsoft.com/cs-cz/sccm/compliance/deploy-use/browser-profiles

V.
Your rights regarding personal data processing

GDPR gives you the right to request information on what personal data we process, request access, update or correct data, request restrictions on processing, request a copy of personal data, request deletion in certain cases, and in some cases, request data portability. You may also object to processing based on legitimate interest.

If you believe your data is mishandled, you have the right to file a complaint with the Office for Personal Data Protection or take your claims to court.

These terms are effective from 10.3.2023.