CARE & MAINTENANCE
How to care for your clothes so they last longer
Clothing is an investment. When we buy quality pieces, we want them to last as long as possible. Learn how to care for your clothes so they keep their shape, colour, comfort and quality for years to come.
THE BASICS
5 key rules for caring for your clothes
- 01
Wash at the right temperature
Lower temperatures protect modern stretch fibres and preserve natural colours.
- 02
Wash clothes inside out
Colours stay rich and vibrant for longer.
- 03
Use gentle detergents
Eco-friendly, mild detergents preserve the structure and look of the fabric.
- 04
Iron with care
Always check the care label and set the right temperature before ironing.
- 05
Use a rinse aid
It helps remove detergent residue and is gentler on the fibres.
STEP 01
CHECK THE TEMPERATURE
Wash your clothes at a lower temperature
Higher temperatures remove dirt more effectively, but they can damage the fibres, especially elastane. To keep the shape and colour of your clothes, always stick to the recommended washing temperature.
Tip: For natural materials such as merino wool, use a gentle wool cycle or wash carefully by hand.
Recommended washing temperatures
- Organic cotton T-shirts30 °C
- Hoodies and sweatpants30 °C
- Linen clothing30 °C
- Boxer briefs and boxer shorts40 °C
- Merino clothing40 °C / wool
STEP 02AIR DRYING
Skip the tumble dryer
A tumble dryer is convenient and quick, but it isn't ideal for most clothing. High temperatures can cause shrinking, loss of shape and premature wear of the fibres.
The gentlest way to dry
The gentlest option is to let your clothes dry naturally on a drying rack, out of the sun, ideally in a shaded, dry spot.
- Low temperature
- Air drying
- Out of the sun
If you really need to use a tumble dryer, wash the garment 2–3 times at 30 °C first and choose a delicate cycle
STEP 03GENTLE DETERGENTS
Use gentle laundry gels
Choosing the right laundry gel matters too. Overly aggressive detergents or overdosing can gradually strain the fibres, affect their appearance and leave fragrance residue in your clothes.
Non-toxic approach
Choose non-toxic laundry gels, ideally without unnecessarily strong fragrance, and always follow the recommended dosage. For a more thorough removal of detergent residue, use a rinse aid as well. For more delicate materials, reach for a product made specifically for that type of fabric.
STEP 04IRONING
Iron at the right temperature
An iron that is too hot can scorch or damage delicate fibres. Careful ironing keeps linen clothing and lighter colours looking crisp and elegant.
Ironing temperature guide
QUICK OVERVIEW
Clothing care cheat sheet
-
30 °C
Everyday washing
Warm enough for most T-shirts, tank tops and trousers.
-
Non-toxic
Gentle washing
Use detergents with a mild formula that don't put unnecessary strain on the fibres.
-
Low
Dryer setting
Prevents your favourite pieces from shrinking straight away.
-
Air
Drying method
The best overall method for extending the life of the fibres.
-
Label
Care label
Always read the care label inside the garment first.
Take care of the clothes you love
Discover quality clothing designed to be worn, loved and last for years.
